THE Phoenix Centre in Goodwick was packed last Thursday (November 20) for the launch of Alcohol Concern’s Dry January challenge.

The charity’s annual campaign aims to persuade people who enjoy alcohol socially to give it up for the entire month of January.

Last year around 17,000 people across the UK took up the challenge and found that they slept better, lost weight and tried new activities.

Launching the Wales-wide campaign was local MP and Secretary of State for Wales, Stephen Crabb.

Mr Crabb said: “I couldn’t help but notice that the draft press release said the Secretary of State will announce his intention to take up the challenge, so I’m not feeling pressurised in any way.

“It’s a bit difficult for me because I have my birthday in the middle of January, but I am going to do the challenge because I think it’s important.”

He added: “It’s great to see so many people from different parts of the community here today; the sixth formers from Ysgol Bro Gwaun, the soroptimists and county councillors.”

Marc Mordey, manager of Alcohol Concern’s Communities Together Project in Fishguard and Goodwick, said: “Dry January is a light-hearted challenge with a serious message. I’m sure that some of us will be surprised just how big a part alcohol plays in our lives, when we try to spent a month without it.”

The leader of Pembrokeshire County Council, Councillor Jamie Adams said: “I’m keen to support any initiative which involves looking after people’s health. We are all tempted to overindulge at Christmas, so taking the opportunity to reflect throughout January is a good thing.”

Fishguard Sports AFC is among the groups signed up to take part.

The coach Gareth Thomas said: “It’s the culture of football to play and drink ten pints afterwards. We’re showing that you don’t have to do that. I know of a boy who has given up football because he was having so much stick from the other lads for not being a drinker.”

A host of exotic alcohol-free cocktails were served at the launch by Fishguard and Goodwick Town Clerk, Sarah McColl-Dorion.